Economic downturns and luxury car BOGOF deals
Clearly, with the economy crapping itself, luxury car purchases are becoming a tougher and tougher sell. Take this example from some company I had never heard of until just now, BroadSpeed:
The right-most of the smaller boxes on this (fugly) website (I have highlighted it in blue in the above pic) contains the offer:
- BUY NEW/UNUSED (less than 100 miles, 08 plate) Aston Martin Vantage (Coupe or Roadster)
- Pay full list price – or finance it on HP/ PCP
- Receive a 2008 Mercedes SLK at no cost
Wow. I think this implies quite a sense of desperation on the part of the seller, given that the SLK is worth £30k for a basic spec one (and I bet this offer is a basic spec) and the Vantage is £90k; that’s quite a steep discount. It’s also a very bizarre offer. “In these times of economic downturn, don’t buy one expensive-to-fuel, expensive-to-service, expensive-to-tax car! Buy two instead!”. Logically, if this works, I can tie two pigeons together to make an eagle, and Microsoft can buy Yahoo and somehow end up with a better search engine than Google.
Wonder if they have had many takers?
The above website seems impressive that is until you look at the cheapest way to buy any new car in a reverse auction, as at autoebid.com