“The Brunch” competitive breakfast set
The Brunch is a series of consumer products that celebrate the mundane. Bread Slicer facilitates even, uniform, precision – cuts. Toaster brings knowledge, skill and anticipation to the toasting of a slice of bread, set angle and force to exactly hit your plate. Cutlery perfectly aligned on Placemat is rendered invisible, the Holy Grail of table placement. Teapot records the height one is able to pour tea from. Milk and Sugar allow for meticulous taste.
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A well known theory in psychology states that neurosis are a result of the lack of real dangers that result from the high level of well-being in our western society. This project explores post-functional products that address the desire for skill, struggle, rituals, perfection, preparation and anticipation – qualities lost when we indulge in the comforts of prozac technology.
The toaster is awesome but I think I like the cutlery the best:
(Credit to Rich)
I wish to own these.